Marketing Analyst


Full Job Description

Glenveagh Homes is the leading home builder in Ireland. It is our vision that everybody should have access to high-quality homes, at affordable prices, in flourishing communities across Ireland.

We now have an exciting opportunity for the right person to join our forward-thinking marketing team. Our strategy is to continuously innovate the home buying journey and deliver a best in class digital first experience. By placing our customers at the heart of our what we do, we will continue to deliver new and exciting ways to market our business and our homes.

The Marketing Analyst will support the marketing team through data analytics and the management of reporting



Key responsibilities and duties

  • Monthly reporting on agreed data points and trends
  • Work with the wider team to understand data and reporting requirements across all business areas
  • Working with the Head of Marketing on forecasting and managing of the marketing budgets in line with overall performance
  • Automate all reports from multiple data sources and manage distribution to management team
  • Leverage available data to support customer segmentation
  • Development of dashboards to give easy access to team and stakeholders to all available data
  • Develop BI Roadmap in conjunction with key partners
  • Respond to ad hoc reporting requirements
  • Work with our agency partners to optimise our marketing campaign performance
  • Develop our research capabilities and work with external partners to deliver best in class consumer insights



  • Marketing and insights
  • Development of strong reporting and presentation
  • Proven expertise across all areas of business analytics including deriving insights from data
  • Excellent communication skills and the ability to ‘tell the story’ from the available data
  • Familiarity with and comfortable using database modelling & design tools including but not limited to……Microsoft (Excel / Power), SQL, Tableau, Data Integration
  • Testing
  • Business Intelligence
  • Segmentation experience – leveraging behavioural data to build customer cohorts
  • Ability to prioritise projects


  • Competitive salary in one of Ireland’s fastest growing PLCs
  • Comprehensive health insurance for you and your dependents
  • Contributory pension scheme
  • An exciting Wellness Programme with events and activities running throughout the year
  • Access to our Digital Gym
  • Hybrid working environment
  • Employee Assistance Programme
  • Performance related bonus
  • Regular compensation reviews
  • Long term illness cover
  • Peace of mind with life assurance
  • Save as you earn scheme
  • Paid maternity leave, as well as paternity leave for fathers
  • If you’re cycling, we’ve got you covered on the cycle- to- work scheme

Glenveagh is an equal opportunities employer and welcomes applications from suitably qualified candidates from all sections of the community. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the recruitment process, please notify the Talent Acquisition team by contacting them HERE