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    Introducing the NEW shop local
    initiative for County Meath

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    Love local shopping in Meath

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    Shop online or instore

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    Access Mí Meath anytime, anywhere

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Frequently Asked Questions

So what is it?

Mí Meath is a new shop local initiative managed and promoted by County Meath Chamber to support businesses in Meath by encouraging consumers to spend in the county and keep money circulating in the locality.

How does it work?

A Mí Meath card is a contactless, chip 'n' pin Mastercard® so your money is secure and protected. 

The Mí Meath card can be pre-loaded, personalised and posted directly (to you or a alternative address) through our website mimeath.ie.


You can order an empty Mí Meath card online or pick one up at the Chamber office in Navan and load it at home in your own time.

Spend the money and disgard your Mí Meath card OR top it up and continue to use it.  It is essentially currency in your pocket, just like a debit card.

The Mí Meath card offers excellent value to customers. With NO reducing balance or hidden fees, the Mí Meath Mastercard can be renewed every 2 years.

Mí Meath is designed to encourage consumers to buy the card for PERSONAL USE, as well as buying it as a gift for a loved one. The Mí Meath Mastercard can be used for the purchase of consumer goods and services from ALL business sectors operating within County Meath, both online and in-store.


What businesses does it suit?

The Mí Meath Shop Local Scheme is open to ALL BUSINESS TYPES IN MEATH, no matter what your size or service.


Drive online sales, encourage customers into your store, treat yourself or someone you love, say thank you, incentivse your customers, reward your staff, benefit from exclusive offers and know that you are supporting your local community. Mí Meath is cheaper and easier than traditional gift cards, and its LOCAL!

The Mí Meath Mastercard will operate through your exisitng credit card terminal or through your online store, so there are zero costs for implementation.

What does it cost?

Commission on gift cards range between 10 -12%. We have decided to do things differently.  

The TOTAL COST to you as a retail partner will be 4% which is the LOWEST gift card commission in the industry. You receive the full value of the transaction, into your bank account through Mastercard. Commission is called for by direct debit 30 days later.

Why join?

1. New business

New customers can access and load their own Mí Meath card online or through any participating outlet across Meath. Our corporate sales force and website ensure
that we are driving new customers into your store. New customers means incremental business for your company.

2. Lowest running cost

There are no system changes required to accept the Mí Meath Card as it operates through your existing credit card terminal, so there are zero costs for initial implementation.

Gift cards providers normally charge up to 12% commission, so at just 4%, our commission rate is the lowest in the industry. Income raised through commission is reinvested into the programme. You receive the full value of the transaction, into your bank account through Mastercard. We take a direct debit of our commission 30 days later.

3. Marketing opportunities

Registered merchants are profilled on www.mimeath.ie with links to your website for online shopping.

Our in-house marketing and design team will provide point of sale to communication material suitable to promote the scheme in store and online. Inclusion on advertising, Point of Sale, PR, online activity and presence in the Mí Meath directory; there are a broad range of joint opportunities which we will work on with our Mí Meath Partners.

Businesses who also opt to offer a POS discount to Mí Meath card holders will receive preferential listings and additional promtion throughout all of our media channels.

4. Security guaranteed

The Mí Meath Shop Local Scheme ensures our partners are paid promptly with minimum administration. The Mí Meath Shop Local scheme is an electronic money product and is issued by PFS Prepaid Financial Services Ltd. PFS holds all money exchanged for the Mí Meath Shop Local Scheme in a secure account segregated from the assets of PFS. The Mi Meath Prepaid Mastercards are issued by PFS Card Services Ireland Limited pursuant to license by Mastercard International Incorporated.

5. Benefits
This unique initiative has many benefits for you as a partner and for your customers These include:


  • Zero registiraion fee, annual charges or hidden costs.
  • The lowest administration fees
  • A culture which supports repeat business
  • Valuable promotional opportunities
  • Supporting the local economy


  • Additional discounts
  • Freedom of choice
  • No reducing balance or hidden charges
  • Supporting the local economy